El fantastico numero sies is that the planning group has to be able to actually work and create together. For good productive work to be done, there can be no pretense here. The group has to be able to implement the plan. They have to perform together.

Now concentrate on developing the rest of the site and work happily knowing that you have created content that will help you to start to build backlinks and also advertised your site to the search engines with a view to starting to climb the SERP’s. Basically you are putting your site one step ahead of the rest of the sites that are coming online on a daily basis.

The mighty Google does not help them for traffic.

SSL Certificates are used on web pages which require their content to be encrypted. Checkout pages for online shops and logins for websites generally use SSL to build trust with the end user. Search engines can respond in the same way. By securing a page on your website with an SSL Certificate you are further building trust with the search engines.

The Google Sandbox is the term given to the holding area which contains domains which Google raises a red flag against. When a domain is placed in the Sandbox it does not receive a ranking in the search engine, it’s content does not get crawled by Google’s spiders and the website’s indexed pages get placed into a supplemental index. Getting sandboxed is one of the nightmare occurrences for webmasters and online traders.

If you have conducted and implemented proper keyword research in relation to your product then search engine referrals can account for up to 90% of your traffic. Invisible websites cash invisible cheques.

My ultimate advice, always try climbing the hard path, it will be worth it.

The first thing you need to do is continue the development of your website. Regularly add new pages packed full of relevant content to your site. As far as search engines are concerned, ‘content is king’. Search Engines exist to provide their users with links to content relevant to their search criteria, therefore they are always on the lookout for websites that contain plenty of good quality, regularly updated relevant content. Of course, good quality, relevant content will also be beneficial to your websites human visitors, which at the end of the day is your number one priority. Add plenty of new, relevant content of interest to real visitors and the Googlebot will thank you for it.

At the very first session of the planning process, the past goes into the past. How we typically do this is that information about 2012 goes up on flip charts. The group puts items into a number of categories such as “breakdowns for the year, breakthroughs, fiascos, disappointments, accomplishments,” and the like.

This advice was mainly geared towards the Google search engine as this is notoriously the hardest, in time terms, to get into. Although it is also valid for any other search engine that you can mention.